BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying up a few dozen 7 Series for the IOC that got it this plum gig. BMW made a commitment to meet specific CO2 emissions targets for the vehicles it provided. BMW supplied about 4,000 vehicles to the London Olympics organizers, everything from motorcycles to electric Minis to hybrid 5-Series sedans to diesel X5 SUV's.
Autoblog , Translogic learns how BMW kept the London Olympics rolling, Translogic learns how BMW kept the London Olympics rolling
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