While we appreciate candor among executives, it is generally unwise for the CEO of any company to slight their own brand – even if they really dislike their product. Mutsuhiro Oshikiri may not have gotten the memo. According to a report in the Sydney Morning Herald, the new CEO of Mitsubishi Australia isn't mincing words, saying "the product is too old...the prices are too high." Oshikiri took over the Australian branch of the Japanese automaker just ten weeks ago, and says the brand needs to be updating its product portfolio more quickly.
Autoblog , Mitsubishi Australia CEO: 'I don't know why people buy a Mitsubishi'
See also:
techblog, Mitsubishi Australia CEO: 'I don't know why people buy a Mitsubishi'
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