Nike Wins Brand Battle On Social Media

Socialbakers’ CheerMeter tool reveals non-sponsors finished ahead of rivals for social fan growth during the Games14th August 2012 - Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 - more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.

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