TrueCar is getting bashed in both traditional and social media venues over a 30-second ad that's gone viral due to what some perceive as sexist overtones. The ad features a number of women talking about using TrueCar for their latest vehicular purchase, and how the website takes the "anxiety" out of buying a car. It ends with the line, "I don't need to bring a dude with me.". The backlash, particularly on TrueCar's Facebook page has been pretty severe, with angry women firing away at the service over the spot.
Autoblog , Is TrueCar's new female car shopper ad sexist?, Is TrueCar's new female car shopper ad sexist?
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