Monday, November 21, 2011

Kindle Fire is most-wanted tablet after the iPad (study)

Kindle Fire is most-wanted tablet after the iPad (study)

A market research from ChangewaveReserch concludes that the Kindle Fire is the most significant development since the original iPad. According to them, the Kindle Fire would be the second most-wanted tablet for this holiday – at least, in terms of “intention”. And that's why we should take this with a grain of salt: intention may be different from actual purchase.Yet, given the low price of the Kindle, there is little doubt that it will allow Amazon to reach to a new group of consumers: those who don't care enough about a tablet to spend $499. In the end, I wonder if the comparison is even relevant.

Ubergizmo, Kindle Fire is most-wanted tablet after the iPad (study)

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