Angry Birds has probably got to be one of the biggest names in mobile gaming at the moment. The developers, Rovio, have since released many variations of the game to tie-in with movies as well as other franchises, such as Star Wars, but overall each variation is essentially the same game with a different look and sometimes slightly different mechanics as well. To that end, former EA CEO, John Riccitiello, revealed during his speech at the Gaming Insiders Summit how he felt about game brands, and cited Angry Birds as an example.
Ubergizmo , Former EA CEO Thinks Angry Birds Could Use More Innovation, Former EA CEO Thinks Angry Birds Could Use More Innovation
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