The Apple Maps drama has to be one of the most public screw-ups in the company's recent history as they arrogantly thought they could deliver a maps application as good, probably better, than Google Maps. Not only did they completely fail at that task, but the move also removed Google Maps from everyone's iOS devices starting at iOS 6. Luckily, iOS users got Google Maps back last month, but Apple would still like for its Maps application to mean something more than a complete and utter mess. And to accomplish that, it may be hiring some outside help to deliver exactly what they want.
Ubergizmo , Apple In Negotiations With Waze To Rescue Its Maps App [Rumor]
See also:
techcrunch, Apple In Negotiations With Waze To Rescue Its Maps App [Rumor]
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