The Chevrolet Sonic marketing shenanigans continue under the rubric of "Let's Do This," this time with a five-story 3D projection of a claw game on the side of The Roosevelt Hotel in Los Angeles. In fact, that a couple of Sunset Boulevard's lanes had to be shut down to accommodate the controls, which were a waist-high gearshift and an acclerator pedal. So big was the PR stunt that it earned Chevrolet a spot in the Guinness Book of World Records for having the mightiest claw game on Earth.
Autoblog, Chevrolet takes the Guinness record for the world's largest claw game
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.