Watch a Lexus ES magazine ad come to life with CinePrint technology

We've seen all sorts of clever marketing tricks lately, but we'll admit, this is actually pretty cool. Taking its print advertising campaign one step further, Lexus has employed CinePrint to bring some life to an otherwise static magazine spot for its new 2013 ES sedan in the October 15 issue of Sports Illustrated. Here's how it works: Download the iPad edition of SI, place the iPad under the actual magazine page displaying the ad, dim the lights and watch it all unfold.



Autoblog , Watch a Lexus ES magazine ad come to life with CinePrint technology, Watch a Lexus ES magazine ad come to life with CinePrint technology