Subaru BRZ gets early sales incentives as cheaper Scion FRS outsells it

If you've tried to weasel your way into a Subaru BRZ for a test drive lately, you likely know just how hard it is to get your hands on one of the machines. The rear-wheel-drive coupes are flying off of dealer lots as quickly as they arrive, but according to USA Today, a spot of sibling rivalry has pushed Subaru to offer a small incentive on the BRZ already. Customers are already ponying up an average of $29,085 for each BRZ model sold. Compare that to the $25,653 average transaction price for the virtually-identical Scion FR-S, and you can see why Subaru offered a $400 incentive on the BRZ in June.

Autoblog , Subaru BRZ gets early sales incentives as cheaper Scion FRS outsells it, Subaru BRZ gets early sales incentives as cheaper Scion FRS outsells it