Wednesday, May 16, 2012

Android and iOS drive mobile app explosion [infographic]

Android and iOS drive mobile app explosion [infographic]

. One year ago, less than 40% of mobile subscribers in the United States had a smartphone. That number has increased dramatically, however; according to Nielsen, one in two mobile subscribers now owns a smartphone. Driven mostly by the rise of Android and iOS, which account for more than 80% of the U.S. smartphone market, 2012 has turned into the year of the app. The average number of apps installed on each smartphone has jumped 28% in 2012, an increase from 32 apps to 41. Smartphone owners are also spending increasingly more time using apps than using the mobile web, roughly 10% more than last year.

Boy Genius Report, Android and iOS drive mobile app explosion [infographic]

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