BMW Takes On Mercedes And Audi In The Profit Margin Wars. As the years go by, it's become the Germans who are most closely watching what each other are doing over the backyard fence. So much so, at times, that it can almost seem like they're freely swapping all their trade secrets unapologetically in full view.
Take this nicely executed new luxo-niche player, the BMW 6 Series Gran Coupe. It's no scoop, of course, that it was created specifically to not miss out on what both Mercedes-Benz and Audi are discovering for themselves with the CLS and A7.
Autoblog
See also:
at2359, 2013 BMW 6 Series Gran Coupe
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