Saturday, September 15, 2012

Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war

Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war

Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's e-book publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for its competing online content service.

Engadget , Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war, Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war

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