Tuesday, December 27, 2011

Japanese tsunami led to 3-6% higher transaction prices for certain cars

Japanese tsunami led to 3-6% higher transaction prices for certain cars

The earthquake and tsunami in Japan wreaked havoc on the automotive supply chain. Toyota, Honda and Nissan lost many thousands of units to the natural disaster, which meant that car buyers here in the U.S. sometimes had a difficult time finding and buying certain vehicles. We know how these disruptions hurt sales, but a study conducted by ALG shows that prices were also shifted because of the shortage of key vehicles.
ALG predicted that a 20-day production disruption would lead to 1.5-percent higher prices, and when production stoppage reaches 100 days, the anticipated spike in prices could be up to 10 percent.

Autoblog, Japanese tsunami led to 3-6% higher transaction prices for certain cars

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